Tag Clouding the Campaign Websites - Unscientific, but Fun!

By Greg Farries on Oct 9, 2008

Darren Barefoot, author of Getting to First Base: A Social Media Marketing Playbook, has taken a novel approach to analyzing what the political parties in Canada mention on their campaign websites.

What with the forthcoming election and all, and being in marketing, I thought it might be interesting to use Wordle to distill each of the four national parties’ websites into a tag cloud. The cloud would reflect the terms that the party uses most frequently on their English-language websites. With an assist from Ask Metafilter, I got them done. I’ll explain a little more about how after the clouds.

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