Eye Weekly readers give Toronto a new nickname
Toronto, you have a new nickname. And the judges at Eye Weekly magazine are bullish on the winning entry.
Hello, El Toro! Goodbye Hogtown and the Big Smoke and Toronto the Good.
El Toro? You may snort at the sound of this, but this moniker won over a panel of celebrity judges for a variety of reasons.
The name, which means “The Bull” in Spanish, borrows the first four letters of Toronto’s name.
Judge Evan Solomon, a CBC TV host, noted that it had a “delightfully multicultural tinge.”
Fellow judge and marketing and branding expert Vito Piazza said the name indicates that “Toronto has to be (and is) an aggressive player in North America and beyond.”
Toro also has a long-ago hockey connection to Toronto. Back in the 1970s, The Toros were Toronto’s entry in the now-defunct World Hockey Association.
Of course, if you want to know where the bullshit is coming from, try 'El Toro.'
One thing is for certain, I won't be picking up any 'Eye Weekly' magazines when I am in T.O. next.
Another interesting sidebit is that the Toronto Toros - from a city that has almost nothing to do with Spanish, moved to Birmingham, Alabama, which has more history with the Spanish, renamed themselves 'The Birmingham Bulls.'