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The making of President B Obama: 8 secrets


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Like any great brand, Obama has built up a bond of trust with the American people. His election has also given the United States the opportunity to reestablish its moral leadership around the world. But like any brand, he has to deliver.

There are 8 secrets which makes Obama the Winner....

First, Obama’s personal charisma

Second, Obama converted this empathy into tangible support

Third, his fundraising prowess

Fourth, Obama reached out to all citizens

Fifth, his advertising messages

Sixth, he anticipated and outsmarted the competition

Seventh, he fought the ground war as brilliantly as the air war

Finally, Obama chose an excellent marketing and campaign team

secrets in detail (Source)

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